Meet Matsutaro and Rosina: The Charming Mascots

Meet Matsutaro and Rosina: The Charming Mascots of Arakawa Chemical Group

When visiting the website of Arakawa Chemical Vietnam, you may have noticed two adorable illustrated characters and wondered—are they from an animated series? Their playful design and friendly expressions spark curiosity, leading many to guess their origins.

At first glance, some might mistake them for broccoli, while others see a resemblance to mushrooms. However, these characters are none other than pine tree elves named Matsutaro and Rosina, uniquely created by Arakawa Chemical Industries. Their design is inspired by the image of a pine tree, symbolizing the company’s deep connection to nature and its expertise in pine-based chemical technology.

These mascots serve as a delightful representation of Arakawa Chemical’s commitment to innovation and sustainability. They embody the company’s values while adding a touch of warmth and personality to its branding.

The Meaning Behind Their Names

The name Matsutaro is derived from the Japanese word “Matsu”, which means pine tree, symbolizing resilience and longevity. 

Meanwhile, Rosina comes from “Rosin”, referring to pine resin, an essential material in various industries, including Arakawa Chemical’s expertise. 

These names not only highlight Arakawa Chemical’s deep connection to pine-based technology but also add a charming personality to their brand, making Matsutaro and Rosina memorable mascots.

Matsutaro and Rosina: More Than Just Mascots

Beyond their charming appearance, Matsutaro and Rosina serve as valuable branding assets for Arakawa Chemical Vietnam. Their presence extends beyond the company’s website, appearing in promotional materials, corporate documents, and even special gifts for customers.

These characters add a friendly and approachable touch to Arakawa’s communications, making technical and industrial topics more engaging. Whether featured in brochures, digital content, or merchandise, Matsutaro and Rosina embody the company’s dedication to innovation and customer connection.

Customers and partners of Arakawa Vietnam may find themselves receiving delightful novelty items featuring Matsutaro and Rosina. From stationery, and keychains to customized notebooks, these mascots add a fun and memorable element to corporate gifts